HTC with its new ad campaign for the Sensation 4G is taking a step beyond for QR codes. Consumers can interact with the ads using Google Goggles.
Bus shelter ads lead to the song “Bring Us Closer Together” by indie rock group Hooray For Earth in New York, Los Angeles, Chicago, San Francisco and Seattle also lead to the song “Bring Us Closer Together” by indie rock group Hooray For Earth. Digital ads from Funny or Die also unlock custom content.
Google in late 2009launched Goggles. Since that time, few marketers have used the app in their advertising and marketing communications. Last year, though, Google with Buick, Disney, Diageo, Delta Airlines and T-Mobile using Google Goggles to translate advertising messages. In March, Michael Singer, director of mobile ads for the Americas at Google, told Mashable that Google was still assessing the data from those campaigns and figuring out the next stage of Goggles’ beta.
Source : http://mashable.com
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