Samsung usurps Apple and Nokia in Q2 salesh1 class=’articleheadline’>Samsung usurps Apple and Nokia in Q2 sales
Richard Goodwin
Samsung may have beaten both Nokia and Apple with its impressive Q2 smartphone sales, shifting between 18 and 21 million handsets
Published on Jul 26, 2011
Samsung’s Q2 sales have put the Galaxy S2 manufacturer in front of Nokia and on a par with Apple.
New research by Strategy Analytics suggests that the company’s Q2 sales, said to be between 18 and 21 million, may have surpassed both Apple’s and Nokia’s quarterly figures.
The findings, unearthed by Neil Mawston, a London-based analyst at Strategy Analytics, points out that Nokia sold 16.7 million handsets in the period. Apple, on the other hand, shifted a thoroughly more respectable 21 million iPhone devices.
None of Strategy Analytics figures include tablet sales, but the news of Samsung’s booming sales mean that the company has almost certainly outstripped Nokia and is gaining extremely fast on Apple.
‘The estimates show Google Inc.’s Android is gaining ground on Apple in smartphones as Nokia,’ reports Bloomberg, ‘which is turning to Microsoft Corp. for software support, struggles to keep up with the pace.’
And this is quite a turn around for Samsung as its Q1 results were lower than expected with Apple, Nokia and RIM all finishing in front of the Galaxy S2 manufacturer.
Mawson told Bloomberg the following:
‘Samsung stands a reasonable chance of capturing the top spot on a quarterly basis if it can continue expanding its Android portfolio across high-growth markets like China and Brazil. Samsung and Apple will be at similar levels in smartphones by the end of the year.’
But it’s not just smartphones where Samsung is expected to grow over the next 12 months.
Mawson points out that Samsung’s budget phone line-up, providing the company attacks emerging markets like Brazil and India, should sky-rocket Samsung’s market share to around 20 per cent before the close of 2011.
That’s just 6 per cent behind Nokia’s 26 per cent share, which technically makes Samsung the most successful Android manufacturer on the planet.
And with the release of Samsung’s Galaxy Tab 10.1 approaching it’s beginning to look increasingly likely that Apple will have some real competition in the tablet markets soon as well.
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